Web Design & DevelopmentNewcastle, NSWWebsite Rebuild

A Warmer Website for a Newcastle Sleep Consultancy

Seed to Sleep is Anna Spiteri's sleep consultancy in Newcastle. The rebuild gives families a clearer way to understand her packages, buy a digital sleep guide, and book a free introductory consultation.

Visit seedtosleep.com.au

Transformation

Before and After

Before

The rebuilt Seed to Sleep homepage, with the headline beside a photograph of Anna Spiteri holding a baby

Same consultancy. A warmer, more coherent first impression.

The Brief

What the Business Needed

Anna works with tired families in Newcastle and across Australia. The website needed to explain her sleep consultancy packages and digital sleep guides, and to make the first step obvious: a free introductory consultation. It also needed to take payment, deliver a purchased guide securely, and keep customer details in the system she already uses.

A clearer presentation of sleep consultancy packages and digital sleep guides

A free introductory consultation as the obvious first step

Payments, guide delivery and customer records connected

Design

The Transformation

The new site carries a warmer, more cohesive visual identity. Headlines sit in one serif, the ground is a quiet cream, and photographs are framed as part of the page.

Navigation names what families come for: packages, sleep guides, about and contact, with a free call available from every page. Packages are set out as ways to begin, from a free call through a single conversation, weekly support and email support for families who have already worked with Anna.

A section of the rebuilt Seed to Sleep homepage explaining understand, plan and support — The homepage explains the work in three steps: understand, plan and support.

Build

How the Site Works

A family can book a free introductory consultation, choose a sleep package, or buy a digital sleep guide. Each path is written in plain language, with the next step on the page.

Stripe takes payment for packages and guides. After a guide purchase, Resend sends an email with a secure download link that expires, so the file stays private. Package purchases and the customer's details are recorded in HubSpot, where Anna can see them alongside the rest of her client information.

Launch

The Outcome

Seed to Sleep now has a bespoke website with a warmer visual identity, a clearer path through packages and guides, Stripe payments, secure guide delivery, purchase emails through Resend, and package purchases recorded in HubSpot. The free introductory consultation sits at the front of the journey.

Gallery